3 min read
Unlocking the Power of First-Party Data in Modern Marketing
In the ever-evolving landscape of digital marketing, the reliance on third-party data has become increasingly fraught with challenges, from stringent...
REGISTRIA'S
Ownership Experience Blog
Product registration
3 min read
The Silver Lining of CCPA: Owner Onboarding
On January 1, the California Consumer Privacy Act (CCPA) will go into effect. The new law is already being touted as a potential model for other laws...
1 min read
The Importance of First Party Data From Product Registrations
If you wanted to know what it’s like to downhill ski or scuba dive, you could watch a film, read a book, or ask a friend. However, it’s unlikely that...
3 min read
Holiday Spotlight: Product Registration As An Anchor For Future Revenues
For consumer durable goods brands, this year’s holiday season is shaping up to be a mixed bag. On the one hand, consumer spending is up. Thanksgiving...
2 min read
Registria Creates Millions in New Found Value for Consumer Durable Brands
Owner Math™, a proprietary ROI calculator based on Registria's accumulated knowledge of best practices and benchmark data, helps brands quantify...
2 min read
Introducing Owner Math™
Marketing is transforming from a cost center into a revenue generator. Google says so, and so do we. In fact, we can prove it. We see it every day...
3 min read
The Secret to Creating Valuable, Lifetime Relationships with your Customers
For companies that rely on product sales, customers are the lifeblood of the business. Or so it’s always been…up until now. Today there is someone...
2 min read
Turning Product Registration on Its Head
New York City -- It’s always fun to speak to customers, especially when the conversation is unexpected. The other day I was being interviewed by...
2 min read
2017 CHESS SHOW: Accelerating Connectedness with Your Customers
Earlier this month we were pleased to attend and sponsor IHA CHESS 2017. CHESS – Chief Housewares Executive SuperSession – is the International...
2 min read
An Under-Served Market for Brands
Do companies care about their customers after the sale is made? While most brands would probably say “Yes, of course!” that’s not the vibe that...