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Ownership Experience Blog

 

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Customer experience (2)

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2 min read

The Future of Ownership Experiences

Imagine your customers being able to access the product information and support they need on demand, in a matter of seconds, and engaging with your...

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1 min read

The Importance of First Party Data From Product Registrations

If you wanted to know what it’s like to downhill ski or scuba dive, you could watch a film, read a book, or ask a friend. However, it’s unlikely that...

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2 min read

The Rise of the Ownership Experience (OX)

Denver, CO – It’s the “age of the customer” and consumers are reshaping how business is done. Buyers are more demanding and more informed than ever....

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5 min read

Michael Trapani discusses the importance of the customer journey

A growing number of brands are using customer journey maps to improve the customer experience, both before and after a sale. Mapping is used to...

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4 min read

Why your current customers are your most valuable customers

When it comes down to it, there are only two ways to grow your business. The first is obvious: spend the time and money needed to acquire new...

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1 min read

Using Data to Communicate Brand Value

A brand’s customer experience is only as good as its ability to reach the right customer, at the right time, via the right channel. To do that, you...

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