REGISTRIA'S
3 min read
Denver, CO – Spring is in full swing! As I've been traveling across the country speaking with brands about everything from their unboxing experience to their digital transformation initiatives, one theme holds true: even as the seasons change, the...
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1 min read
If you wanted to know what it’s like to downhill ski or scuba dive, you could watch a film, read a book, or ask a friend. However, it’s unlikely that...
2 min read
The role of CMO continues to evolve. Today’s CMOs are largely responsible for the customer experience, as well as leveraging the right technology to...
2 min read
Integrated Capabilities Help Brands Advance Their Direct-to-Consumer Channel Initiatives
3 min read
For consumer durable goods brands, this year’s holiday season is shaping up to be a mixed bag. On the one hand, consumer spending is up. Thanksgiving...
2 min read
Owner Math™, a proprietary ROI calculator based on Registria's accumulated knowledge of best practices and benchmark data, helps brands quantify...
2 min read
Marketing is transforming from a cost center into a revenue generator. Google says so, and so do we. In fact, we can prove it. We see it every day...
2 min read
Denver, CO – It’s the “age of the customer” and consumers are reshaping how business is done. Buyers are more demanding and more informed than ever....
3 min read
For companies that rely on product sales, customers are the lifeblood of the business. Or so it’s always been…up until now. Today there is someone...
1 min read
Product recalls. UGH! Manufacturers dread them. Retailers and distributors are burdened by them. Consumers often ignore them. But recalls are...
