5 min read
Stagnant or declining Extended Service Plan (ESP) sales represent a missed revenue opportunity and can harm product and brand perception. However, ESPs can also enhance customer satisfaction and loyalty, transforming the overall ownership...
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8 min read
What should you include in a CX Tech Stack? In today's competitive landscape, brands are bombarded with a vast array of technology solutions that...
3 min read
Most brands are no doubt experiencing higher uncertainty than usual due to factors such as U.S. trade policy changes, stock market fluctuations,...
1 min read
If you wanted to know what it’s like to downhill ski or scuba dive, you could watch a film, read a book, or ask a friend. However, it’s unlikely that...
2 min read
The role of CMO continues to evolve. Today’s CMOs are largely responsible for the customer experience, as well as leveraging the right technology to...
1 min read
A brand’s customer experience is only as good as its ability to reach the right customer, at the right time, via the right channel. To do that, you...
