By Matt Parsons August 26, 2024 Why Your Current ESP Offering Might Be Failing You Stagnant or declining Extended Service Plan (ESP) sales represent a missed revenue opportunity and... Read More
By Matt Parsons April 04, 2024 Building a CX Tech Stack for Durable Goods Brands What should you include in a CX Tech Stack? In today's competitive landscape, brands are bombarded... Read More
By Matt Parsons October 28, 2020 Precision Commerce℠: A Personalized and Proven Approach to Direct Sales Read More
By Matt Parsons September 05, 2019 2020 Revenue Planning: Three Reasons to Prioritize Your Ownership Experience Most brands are no doubt experiencing higher uncertainty than usual due to factors such as U.S.... Read More
By Matt Parsons April 09, 2019 The Importance of First Party Data From Product Registrations If you wanted to know what it’s like to downhill ski or scuba dive, you could watch a film, read a... Read More
By Matt Parsons March 20, 2019 Customer Experience and Technology Driving CMO Investments The role of CMO continues to evolve. Today’s CMOs are largely responsible for the customer... Read More
By Matt Parsons March 20, 2017 Using Data to Communicate Brand Value A brand’s customer experience is only as good as its ability to reach the right customer, at the... Read More
