Heather Wilkerson

2 min read

Registria Announces New Innovations To Its Ownership Experience Solutions

Integrated Capabilities Help Brands Advance Their Direct-to-Consumer Channel Initiatives

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3 min read

Holiday Spotlight: Product Registration As An Anchor For Future Revenues

For consumer durable goods brands, this year’s holiday season is shaping up to be a mixed bag. On the one hand, consumer spending is up. Thanksgiving...

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2 min read

Registria Creates Millions in New Found Value for Consumer Durable Brands

Owner Math™, a proprietary ROI calculator based on Registria's accumulated knowledge of best practices and benchmark data, helps brands quantify...

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Introducing Owner Math™

Marketing is transforming from a cost center into a revenue generator. Google says so, and so do we. In fact, we can prove it. We see it every day...

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The Rise of the Ownership Experience (OX)

Denver, CO – It’s the “age of the customer” and consumers are reshaping how business is done. Buyers are more demanding and more informed than ever....

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1 min read

Registria Responds to CPSC Request for Responses

Product recalls. UGH! Manufacturers dread them. Retailers and distributors are burdened by them. Consumers often ignore them. But recalls are...

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1 min read

Enhancing the Ownership Experience with Mobile

As brands, it’s imperative to connect with customers where they are. Given the steadily increasing number of people using mobile devices around the...

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1 min read

Connecting Brands with Customers to Improve Product Safety Communication

Last week I attended my first Annual Meeting for ICPHSO (International Consumer Product Health and Safety Organization). Celebrating its 25th year,...

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1 min read

Holiday Interview: Increase Ratings and Reviews with Matt Parsons

Denver, CO - The holiday season is ramping up, and if this year follows predictions, most browsing and shopping will be done online. As your brand...

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2 min read

Highlights of the first-ever JPMA Baby Show

The first ever JPMA Baby Show opened on May 9-12 in Anaheim, CA. Produced by the Juvenile Products Manufacturers Association (JPMA) and Family Media...

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