4 min read
As we step into the new year, now is the perfect time for brands to evaluate how well they’re meeting customer expectations. For durable goods brands, reflecting on past performance and setting fresh goals can be a game-changer—especially when it...
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3 min read
In the ever-evolving landscape of digital marketing, the reliance on third-party data has become increasingly fraught with challenges, from stringent...
5 min read
What do today's conscious consumers really want? Today’s product owners have high expectations for convenience, accessibility, and on-demand...
5 min read
In our last post, we took an in-depth look atOwnership Experience(OX for short) and the many reasons why the OX has become a top priority for brands...
4 min read
To say that the term “customer experience” is ubiquitous is like saying there are quite a few stars in the galaxy. A simple Google search returns two...
2 min read
Imagine your customers being able to access the product information and support they need on demand, in a matter of seconds, and engaging with your...
4 min read
The year’s end is often a time for both brands and individuals to reflect. Where did we start this year, and what have we accomplished? What...
2 min read
In our last post, we discussed the importance of developing a first-party data strategy ahead of the transformative shift away from third-party...
2 min read
There is an ongoing debate over the removal of third-party cookies and what the impact will be on advertisers and consumers. In the latest chapter,...
