Chris McDonald

3 min read

Service Takes Over: The Big Pivot for Product Brands

The series explores the extended warranty and service market and the new trends brought to light by Registria's newest owner research.

Read More

2 min read

Ownership Experience Key Performance Indicators (KPIs)

An important set of Key Performance Indicators (KPIs) have emerged as brands transform their owner onboarding approach from a transactional product...

Read More

3 min read

The Secret to Creating Valuable, Lifetime Relationships with your Customers

For companies that rely on product sales, customers are the lifeblood of the business. Or so it’s always been…up until now. Today there is someone...

Read More

2 min read

From Moth Balls to Mobile: Product Registration for our Generation

The headline captures my eyeballs: “$150 Moth Insurance Policy at No Extra Cost.”

Read More

3 min read

Tales From India: Mission Chai

Bangalore, INDIA – Several of the global brands Registria serves recently invited us to India to visit with their local teams about how our services...

Read More

2 min read

Turning Product Registration on Its Head

New York City -- It’s always fun to speak to customers, especially when the conversation is unexpected. The other day I was being interviewed by...

Read More

2 min read

Registria's Photoregister Launches Unique Mobile Juvenile Product Registration Solution to Increase Product Safety

DENVER, CO--(Marketwired - Oct 19, 2015) - Registria is proud to announce today the launch of its award-winning solution, Photoregister(SM), for the...

Read More

1 min read

On Being Named a DMA Innovation Awards Finalist

I admit it. When the Direct Marketing Association named Registria a finalist for their presitgious Innovation Award, I was surprised.

Read More